道格拉斯：向新而行 逆境成長

經歷了陶瓷行業原材料漲價、地產暴雷、疫情管控等動蕩而艱辛的局勢，2022年無論于陶瓷行業還是中國整體環境乃至全球經濟來說都是舉步維艱并充滿不確定性的一年。作為在中國市場擁有超過20年運營經驗的道格拉斯來說，全球化發展的初心從未改變，也不會改變。

2022 was a tough year for ceramic industry and domestic economy even for global situation under the background of increasing cost of raw materials,great shocks on real estate industry,and epidemic control,etc.With more than 20 years marketing experience in China market,Daugres has never changed its mind of globalization,and will never change.

2022·用發展的眼光對待市場

2022·Approach the market with a developmental perspective

包括2022年在內的近三年，可以說是全球經濟的寒冬；然而在艱難的大環境下，道格拉斯依然堅持以發展的眼光對待市場，在逆境中擴大總部大樓的綜合功能，為品牌的長遠發展以及企業的長期運營賦能。這正是道格拉斯在全球家居建材行業影響力提升的標志，也是引領家居行業向定制化、高端化、環保化、智能化、品味化邁進的體現。

The past 3 years could be described as a downturn for global market.While Daugres stick to approaching the market with a developmental perspective.The strengthen functions of headquarter building had empowered the long-term development of the brand.It means that Daugres had a growing influence in construction material industry globally.Meanwhile,this pronounced that customized,high-end oriented,green,intelligentized and taste are become the keys words for Daugres development.

市場總是瞬息萬變。在過去的一年中，道格拉斯面對各種逆流、險灘，一直努力尋找突破口。面對日新月異的市場以及時刻變化的消費需求，道格拉斯及時進行策略調整，以精細化的運營模式，滿足人們當下對美好人居生活向往的關注。

The market is always changing.In the past 2022.,Daugres had been trying to find solutions when dealing with adversity.Face with various demands from the market,Daugres adjusted promptly marketing strategy to satisfy customers with elaborating management.

從品牌角度來說，道格拉斯基于市場發展的需求，在2022年強化“道格拉斯瓷磚+道格拉斯巖板+道格拉斯意尚”三大品牌的獨立運作模式，做到彼此之間互不沖突且互相補充的平衡發展。整年間，道格拉斯舉辦了多期以“得道·共贏”為主題的招商活動，在全國各地召開了形式不一的經銷商會議，以保證在疫情之下與各經銷商的緊密溝通與聯系，確保廠商一心共同發展的大方向。

For branding,Daugres strengthened the business model of “Daugres Ceramic Tiles+Daugres Slabs+M-plus”who complement each other. ”Win-win corporation”projects and series of distributors meeting all over the country helped assured the general orientation between Daugres and its partners.

在渠道方面，道格拉斯繼續加深與萬科、雅居樂、香港新世界、業之峰、東易日盛等的戰略合作，深拓高端工程，提前布局，以價值取代價格成為向高端發展商傳達的理念，在自營工程板塊在逆勢中取得98%的強勢增長。在采筑2022供應商綜合指數SCI的榜單發布中，公司更是獲得包括萬科在內200家單位認可的“合格供應商”稱號。

For projects,Daugres developed deeper cooperation with Wanke,Agile Garden,HK New World Development,Yenova Decoration,and DongYiRiSheng Home Decoration,etc.By introducing the concept of “value”rather than “price”to top developer,Daugres reached a 98% sales increment in strategic projects.In the SCI(Supplier Composite Index) 2022 which held by ALPLP,Daugres was granted as “qualified supplier”approved by 200 companies.

產品一直以來是道格拉斯的核心競爭力，道格拉斯根據消費者或者市場變化調整戰略的同時，從未停下對于產品研發的創新與發展。

Product is the core competence for Daugres,as always.Daugres has never stopped the innovation for new product design and development.

年初，道格拉斯便獲得了“全國質量檢驗穩定合格產品”、“全國質量信譽保障產品”、“全國產品和服務質量誠信領先品牌”、“全國瓷磚行業質量領先企業”、“全國瓷磚行業質量領先品牌”和“全國產品和服務質量誠信示范企業”六項國家級質量認證。隨后，道格拉斯不斷地獲得行業的嘉許，包括新銳榜“影響力品牌金獎”、“產品力領先企業”、“年度產品優秀獎（數碼釉—簡素時光系列）”、“榮獲巖板金獎(1200*2600*9原素系列)”;《榜樣力量》騰訊家居|貝殼·瓷磚品牌盛典“年度影響力品牌”、“技術領先產品獎”;陶瓷行業年度榜單“十大陶瓷品牌”及“年度消費者首選陶瓷品牌”；中國意大利陶瓷設計大賽“創意優秀獎(意尚瓷磚-恒久系列)”等多個獎項。

At the beginning of last year,Daugres obtained six national certificates and coming with several awards by different media units.（Awards as follows）

榮耀加冕，既是一份驕傲，也是一份使命，更是一種力量，激勵著道格拉斯不斷地向前邁進。光今年，道格拉斯就推出了超100款的巖板和瓷磚產品，涵蓋進口和國產兩大板塊，經久不竭的產品創新能力保證了品牌在市場上的新鮮感與熱度。

Those awards were the honor as well as a driving force for Daugres to keep moving forward.Only in 2022,Daugres launched over 100 new items for both ceramic tiles and slabs of Italian design and Made in Italy.The everlasting news maintained the brand buzz on the market.

2023·用開放的心態擁抱未來

2023·Embrace the future with an open mind

2023年，中國將繼續提高對外開放水平。而道格拉斯也將順應市場發展，以更加開放的心態去擁抱未來。明年將是中國經濟下半場的開端，道格拉斯將迎來更多新的機遇，鞏固基礎，練好內功是關鍵。

In 2023,China will lean on a furthering open policy to the world.Daugres will unswervingly follow this pace and embrace the future with a more open mind.Next year would be a new start for Chin’economy,therefore,Daugres will face more challenges as well as opportunities.How to consolidate better the foundation is an essential topic.

道格拉斯仍將聚焦產品，精進產品的品質、設計與技術，并將繼續強化產品美學之于美好人居生活的深度影響，從而在款式與技術雙重價值層面繼續引領潮流。

New product design and development is still the key point.Daugres will still spare no efforts on this and provide best product both in design and quality for people who care on human settlement.

中國在經濟全球化進程中依然是最重要也是最好的市場，而人們對高質量產品的需求也將愈發明顯。道格拉斯基于市場與自身發展特點，將堅持多品牌精細化運營的戰略舉措，并大膽的走出去，將高質量發展的路線貫徹到底。

China remains to be one of the most important and best market in the process of economic globalization,and people’s desire for a better life is becoming increasingly visible.Base on the the actual market and its own developmental characters,Daugres will insist on the multi-brand elaborating management and provide high-quality services for the market globally.

2022年，有起有伏，有笑有淚，一切終將過去，機遇與挑戰并存的2023年已然到來。展望未來，高端消費市場和高品質產品的需求只會越來越高，道格拉斯將以更加開放的心態去擁抱未來，創造道格拉斯獨有的市場魅力！

2022 had its ups and downs,while it will pass.The new 2023 is at the corner.Daugres is ready to embrace the future with a open mind and present its best to the world！